Posts about Marketing technology

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  1.    AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
    Marketing technologyAIMarketing technology

    AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

    Read more about "AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies"
  2.    Knowledge Spotlight: Growing a Global Brand in Local Soil
    Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology

    Knowledge Spotlight: Growing a Global Brand in Local Soil
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"
  3.    Knowledge Spotlight: AI and the Future of Search
    Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology

    Knowledge Spotlight: AI and the Future of Search
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: AI and the Future of Search"
  4.    Knowledge Spotlight: Marketing Mix Modelling 101
    Audience measurementMedia & analyticsMarketing effectivenessMarketing technologyMarketing technology

    Knowledge Spotlight: Marketing Mix Modelling 101
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"
  5.    AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week
    Marketing technologyAIMarketing technology

    AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

    Read more about "AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week"
  6.    Privacy and Tech Forum
    Digital policyMarketing technologyMarketing technology

    Privacy and Tech Forum
    Open to WFA members only

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    Read more about "Privacy and Tech Forum"
  7.    Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Media & analyticsMarketing effectivenessMarketing procurementMarketing technologyDigital media transformationMarketing capabilitiesMarketing procurementMarketing technology

    Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"
  8.    WFA President’s Vision for 2025
    CreativityMarketing technologyAIMarketing technology

    WFA President’s Vision for 2025

    Marketers have a tremendous opportunity to drive innovation and impact in 2025, says WFA President and Chief Marketing and…

    Read more about "WFA President’s Vision for 2025"
  9.    Major multinationals identify six key IP risks of GenAI in marketing
    Marketing technologyAIMarketing technology

    Major multinationals identify six key IP risks of GenAI in marketing
    Open to WFA members only

    Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new WFA report highlights…

    Read more about "Major multinationals identify six key IP risks of GenAI in marketing"
  10.    Nine WFA partner predictions for 2025
    CreativityMarketing technologyAIMarketing technology

    Nine WFA partner predictions for 2025

    WFA's strategic partners share their global marketing predictions for…

    Read more about "Nine WFA partner predictions for 2025"
  11.    Knowledge Spotlight: Trends in the APAC New Business Landscape
    Agency evaluationAgency remunerationAdvertising & policyAgency managementMarketing effectivenessMarketing procurementMarketing technologyMarketing capabilitiesMarketing procurementMarketing technology

    Knowledge Spotlight: Trends in the APAC New Business Landscape

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"
  12.    Five predictions for 2025
    Marketing technologyAIMarketing technology

    Five predictions for 2025

    WFA experts look ahead to identify the key issues for brands as they look forward to the new year.

    Read more about "Five predictions for 2025"